SEO Executive (1Year+ Exp)

Work experience in doing SEO for clients

Posted 2 weeks ago

SEO Specialist responsibilities include:

  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

  • Proven SEO experience
  • SEM experience managing PPC campaigns across Google, Yahoo and Bing on platforms such as Facebook , Instagram , Snapchat etc.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Having brief knowledge with website analytics tools (e.g, Google Analytics)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

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